In the event you missed it, children's cereals happen to be making headlines recently, and also the news isn't good.
Yale University's Rudd Center for Food and Obesity confirms what many parents have previously determined: the cereals marketed to the youngsters are packed with not-so-good-for-you sugar and sodium, while containing less fiber than adult-targeted cereals.
The Rudd Center figures: 85% more sugar; 60% more sodium; and 65% less fiber.
And our children think it is all irresistible. In the end, they're bombarded, normally, with 642 cereal ads each year on TV-thus raking within $229 million annually for manufacturers.
Meanwhile, that isn't counting all of the hours children might invest in the web. For example, when visiting Reese's Puffs, they're invited to “Customize your Avatar & make your dance.” In the Millsberry site, they are able to play “Swirl the planet Game” in Trix World enjoy yourself with Lucky Charms webisodes, only for starters. You receive the purpose . . .
So, while your children may beg, stay away from these least nutritious cereals; many contain 40% to 50% sugar and therefore are often the most advertised:
1. Reese's Puffs (General Mills)
2. Corn Pops (Kellogg's)
3. Lucky Charms (General Mills)
4. Cinnamon Toast Crunch (General Mills) & Cap'n Crunch (Quaker Oats)
5. Trix (General Mills), Froot Loops (Kellogg's), and Fruity & Cocoa Pebbles (Post)
6. Cocoa Puffs (General Mills)
7. Cookie Crisp (General Mills)
What is a parent to complete then? Consumer Reports researchers offer these better-for-your-child alternatives:
1. Cheerios (General Mills)
2. Kix (General Mills)
3. Honey Nut Cheerios (General Mills)
4. Life (Quaker Oats)
Cheerios tops that list since it contains just one gram of sugar but offers up three grams of fiber in each and every serving. Also consider Kellogg's Frosted Mini-Wheats, which although each serving contains 12 grams of sugar, your son or daughter will even consume six grams of fiber.
Require a few more alternatives? The Robert Wood Johnson Foundation suggests:
o Hannah Montana (Kellogg's)
o Clifford Crunch (Cascadian Farm)
o Mighty Bites (Kashi)
o Honey Sunshine (Kashi)
o Organic Wild Puffs (Barbara's Bakery)
Quite simply, shop wisely for that a healthy body of the children, believing these experts and also the nutrition facts on the side of each and every cereal box-not the claims asserted boldly around the front.
Even though you're in internet marketing, limit excessive TV viewing because of your children where they're subject to savvy marketers. Ditto for time on the web.